Whenever I go in the San Diego or Temecula area there is ALWAYS a drive-thru line at In and Out Burger, regardless of the time of day.

Their menu is SO basic . . . hamburger or cheeseburger, fries and a soft drink or milkshake. That’s it! If you are really in-the-know you can order “animal style.” Think of all the other fast-food places available.They have a large variety of food and a multitude of items to choose from. What they DON’T HAVE are long lines at the drive-thru!  

So why is In and Out Burger so successful? You probably know the answer . . . good quality, fresh food with a consistency you expect. It’s as simple as that. It seems that too many choices can be overwhelming – regardless of what you are purchasing. The message here? Don’t try to be all things to all people. Keep it Simple Sweetie, and whatever you do, do your best – in every aspect!

If you’re curious, here are some very interesting In and Out Burger statistics.