Prior to Covid occurrence and restrictions, I never would have thought of the term “essential business.” To me the word “essential” meant primarily hospitals, or police and fire departments. Then in March of 2020, our governor mandated that all businesses were to close immediately due to Covid.
I got the news at 6:30 in the evening that we all businesses needed to shut down at midnight. I immediately got a sense of panic . . . what should we do?
Everyone showed up at work the next day! Clients were calling, frantic that they would not get the jobs we had in process for them. We chose to keep our doors open and fortunately, three days later we were “deemed” to be an essential business.
Since then, I have given a great deal of thought and observation about what we DO print for clients. My focus in the past (pre-Covid) was primarily meeting deadlines and making sure the items we produced looked great! Of course I looked at content as well, but now I have a deeper respect for the items we print that may truly be life-saving to the end user. Some examples are Medical Device Instructions, Mental Health Support Service Brochures, Covid Testing Instructions and Packaging, Community Food Bank Services, Organ Donation Information, Homeless Shelter Resources, Life Science Biotech Companies’ collateral, Women’s Health Centers, Pharmaceutical Inserts, Medical Office Charts and Instructions, Home Health Care Services and Caregiver Resources. We also print for many non-profit fundraising agencies who donate millions of dollars to the health and well-being of others.
In conclusion . . . yes, we ARE an ESSENTIAL BUSINESS and I profess this with a sense of pride!
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