Have you ever gotten what you wished for and found out it's not what you really want?

I was on vacation for two weeks visiting family on the East Coast . . .

According to Statista.com, the largest group of U.S. consumers begin holiday shopping before the end of October (38%), before Thanksgiving (23%), on/after Thanksgiving (22%), during December (15%), and in January (2%). 

This year will be challenging as the pandemic continues to loom. Many will forego in-store shopping. So what's a business owner to do?