Magazines are so essential for businesses and trade associations. In most cases, they are produced monthly or quarterly to communicate information that is of interest to their readers.

They are great for presenting statistics, interesting reading and morale-boosting when they are industry specific. They lend credibility and offer a shelf life, as opposed to information that can easily be deleted. They are tactile, hands-on and can even encourage people to visit your websites as part of a multi-channel marketing approach.